We’re Julia and David — a husband and wife team with a shared love of plants and practical, sustainable gardening. What started as Julia’s indoor collection of rare and unusual varieties gradually grew into a business, driven by a desire to help others grow the plants they truly want, with the gear that actually works.
Julia has a background in botany and ecology, and handles plant care, product testing, and curating the range. David manages logistics, operations, and the backend systems that keep everything running smoothly.
And when you get in touch with us, you’ll likely meet Arlene — our nature-loving customer service expert who answers emails with care, curiosity, and plenty of practical know-how.